The latest vacuum and floorcare industry and product news from Vacuum Wars!
3i, a smart home brand founded by robotic company PICEA, is making its first appearance at IFA 2025 under the theme “First to the Future.” The company is unveiling two new robot vacuums—the Q10 Ultra and A10—both set to launch in early 2026.
MOVA is teasing some upcoming technologies that could potentially reshape the industry, with early information appearing on Reddit and teaser posts on MOVA’s official channels ahead of IFA 2025.
Dreame Technology is teasing major innovations ahead of IFA 2025 in Berlin, including a robot vacuum with a robotic arm and another navigating a staircase. The brand’s September 4 press conference promises the latest robotic vacuums, new lawnmowers, upgraded cleaning systems, and entirely new product categories.
Dyson has teased “the next generation” of its floorcare technology on Instagram, hinting at a robot vacuum mop combo, cordless vacuum, and hard floor cleaner. The full reveal is set for September 4, 2025, coinciding with IFA in Berlin — though Dyson is not listed as an official exhibitor.
MOVA has announced its Z60 Ultra Roller Complete robot vacuum, debuting at IFA 2025 in Berlin. The model brings AI-driven navigation, real-time mop cleaning, carpet-safe performance, and expanded edge coverage — setting what the company calls a new benchmark for flagship smart home cleaners.
Dreame is releasing the much-anticipated Dreame Aqua10 Ultra Roller, first revealed at their recent New York event. It’s the company’s first robot vacuum with a roller mop system—a design quickly becoming a trend in premium models. Unlike traditional mop pads, roller mops continually refresh their cleaning surface, delivering more effective scrubbing while reducing the risk of smearing dirt.
Expanding its D series lineup, Dreame has introduced the D20 Pro Plus, a budget-conscious robot vacuum and mop designed to deliver high suction power, effective hair management, and extended auto-empty performance.
Eureka has introduced the FlexReach, a new upright vacuum that blends traditional upright power with versatile quick-lift functionality. Built for busy households and pet owners, it expands the brand’s upright lineup with added convenience and versatility.
Eureka has introduced the J15 Evo Ultra, a new entry in the robot vacuum and mop category. Positioned in the mid-tier segment, this model combines bagless self-emptying, obstacle detection, and mop extension technology designed to improve edge cleaning.
Eureka has launched the ReactiSense stick vacuum in the U.S., combining 25,800Pa suction, Smart Sense+React Technology, and an anti-tangle brushroll. With up to 60 minutes of runtime, HEPA filtration, and a bagless, versatile design, it’s built for homes with pets and mixed flooring.
