Vacuum Wars is reader supported. When you make a purchase using links on our site we may earn a commission. Details.

MOVA: A Brand to Watch

MOVAโ€”styled as an acronym for โ€œMove On, Ventures Awaitโ€โ€”has long been known in overseas markets for its smart appliances. At CESโ€ฏ2025, they made a major splash with an expansive lineup that now includes robot vacuums. Although the brand has enjoyed success in Asia and Europe, their North American debut at CESโ€ฏ2025 signals an important expansion, positioning MOVA as a โ€œbrand to watchโ€ in the competitive robot vacuum arena.

Product Announcements

MOVAโ€™s robot vacuum lineup, unveiled at CESโ€ฏ2025, includes its upcoming flagship model, the V50 Ultra, which is loaded up with competitive premium features. It is equipped with retracting LiDAR, powerful suction, and โ€“ most notably โ€“ its ability to handle challenging thresholds.

Close up of MOVA's StepMaster legs pushing the robot vacuum up for threshold climbing
The StepMaster will be able to climb a 60mm threshold

Other upcoming models on display at CES this year:

  • Z50 Ultra Robot Vacuum:
    With adaptive AI sensing and HydroSync roller mopping techniques, the Z50 Ultra focuses on deep cleaning and effective mopping. Its design emphasizes comprehensive floor coverage, including tight spaces and hard-to-reach corners.
  • P50 Pro Ultra:
    An upcoming international debut, the P50 Pro Ultra (Amazon Link) model is advertised with several high-end features such as 19,000Pa suction, an extending side brush, and MOVAโ€™s unique dock features and cleaning systems.

Key Features & Innovations

Threshold Climbing Capability

The flagship model, the V50 Ultra, is equipped with what MOVA calls the Obstacle-Crossing StepMaster. MOVAโ€™s robots are engineered to overcome thresholds of up to 60mm.

Advanced Docking & Mop-Pad Maintenance

MOVA has given their docks all of the mop washing and drying features we have come to expect on premium robot vacuum docks, but with an added twist on their flagship V50: they have introduced an innovative โ€œMopSwap Hub.”

A hub in the dock where Mova V50 can swap out mop pads based on the floor type.
The MopSwap Hub will allow the V50 Ultra to change mop pads which are made from different textures suited to different floor types

This system lets the dock store and automatically dispense different types of mop pads for various cleaning zones. For example, you can have one pad dedicated to high-traffic areas like the kitchen (with specialized cleaning chemistry or a particular texture for stubborn stains) and another for bathrooms or other roomsโ€”minimizing crossโ€contamination and ensuring that each area gets a tailored mop treatment. This automated swapping supposedly boosts cleaning efficiency without the added task of manually changing mop pads – an interesting idea we would be curious to test.

Smart Navigation & AI Integration

MOVAโ€™s robots come equipped with modern navigation systemsโ€”including LiDAR-based mapping and advanced obstacle recognition. They are designed to automatically detect dirt levels and adapt cleaning modes based on real-time data. This smart automation positions MOVA alongside industry leaders and promises the sort of improved efficiency we would expect from a robot vacuum in mid to premium ranges.

Market Entry & Positioning

MOVAโ€™s strategic debut at CESโ€ฏ2025 marks its formal introduction into the North American market after having built a reputation in other regions. Their product suite is supposed to be backed by a three-year global warranty. With premium features apparently comparable to established brands, MOVA is positioning itself to capture both premium and mid-range segments of the robot vacuum market.

For consumers and industry watchers alike, MOVA is a brand to keep an eye on in the coming months.

If Vacuum Wars reviews these products, we will make our findings known in the Robot Vacuum reviews area of our website.

Check out our current Top 20 Robot Vacuums, our curated list, updated weekly.

More From CES 2025

  • MOVA: A Brand to Watch

    MOVAโ€”styled as an acronym for โ€œMove On, Ventures Awaitโ€โ€”has long been known in overseas markets for its smart appliances. At CESโ€ฏ2025, they made a major splash with an expansive lineup that now includes robot vacuums. Although the brand has enjoyed success in Asia and Europe, their North American debut at

  • Ecovacs Demos Robot/Stick Vacuum Hybrid at CES 2025

    Ecovacs quietly showcased a new robot vacuum concept at CES 2025: the Deebot X5 Hybrid. This model combines a traditional robot vacuum with a removable stick attachment, enabling users to switch from autonomous cleaning to manual control. It may simplify tasks such as spot-cleaning or expediting floor care. At last

  • Best New Vacuum Trends of CES 2025 – Robotic Arms, Retractable LiDAR, Threshold Crossing, and More

    Welcome to our official Vacuum Wars coverage of CES 2025, the worldโ€™s biggest technology trade show. This year, the Consumer Electronics Show was bigger and better than ever, showcasing groundbreaking innovations and setting the stage for what we can expect in the coming monthsโ€”especially in the realm of robot vacuums.

  • Dreame Enters the Robot Vacuum โ€˜Armsโ€™ Race at CES 2025

    Dreame publicly announced its development of a robotic hand attachment for the first time at CES 2025. Dreame claims its robotic arm will be able handle a load of up to 400 grams, positioning the company as a competitor in a growing landscape of multitasking vacuum robots which are emerging in 2025. The robotic hand…

  • Water Recycling and Dustbin Compacting: 3iโ€™s Next Generation of Robot Vacuums at CES 2025

    3i returned to CES this year with exciting updates to its robot vacuum lineup, including the debut of two new models: the P10 Ultra and the G10+. The company is also showcasing the S10 Ultra, which launched this past November and gained significant attention in 2024 for its innovative water-recycling

  • Narwal Shows Off Latest Robot Vacuum Lineup at CES 2025

    Narwal has unveiled their upcoming products at CES 2025, showcasing advancements in smart cleaning technology. The all-new Flow Series introduces a rolling pad mopping system, marking a significant addition for Narwal. Additionally, the latest Freo Series models build on the popularity of their predecessors with enhanced intelligent features and advanced automation. Rounding out the announcements…

More News at Vacuum Wars

  • Kenmore Launches New 200 Series Cordless Stick Vacuums: DS2000 and DS2010

    Kenmore has announced the release of two new cordless stick vacuums in its 200 Series: the Kenmore DS2000 and the Kenmore DS2010. Both models are designed for lightweight convenience, versatility, and compact storage, bringing additional options to households seeking affordable cordless cleaning solutions.

  • Top Robot Vacuum Brands for Customer Service

    When shopping for a robot vacuum, features like suction and navigation often take center stageโ€”but customer service can matter just as much. At Vacuum Wars, we compared six major brands using Amazon reviews, third-party ratings, warranty and return policies, and live support tests. The results reveal which companies are easiest to reach, how their policies…

  • SwitchBot Expands Robot Vacuum Lineup with Floor Cleaning Robot S20 and Compact K11+

    SwitchBot has expanded its robot vacuum lineup with two new models: the Floor Cleaning Robot S20 and the compact K11+. Both devices support Matter 1.4, bringing cross-platform smart home integration alongside upgraded cleaning performance.

  • Shark Launches StainForce Cordless Spot Cleaner for Carpets and Upholstery

    Shark has released the Shark StainForce, a small handheld cordless carpet and upholstery stain remover. Rechargeable and designed for quick grab-and-go use, it is built to handle spots, spills, and set-in stains without the need for traditional water tanks.

  • Black+Decker Launches New Dustbuster Reveal Handheld Vacuums with LED Lighting

    BLACK+DECKER has introduced new additions to its dustbusterยฎ revealโ„ข handheld vacuum series, now featuring an onboard LED light and a pet-focused model. Lightweight, cordless, and built for everyday messes, the updated line adds convenience for quick cleanups at home or in the car.

  • Dyson Unveiled: New Vacuums, Robotics, and Purifiers Announced in Berlin

    At its Berlin event, Dyson introduced 11 new products spanning vacuums, robotics, and purification. Highlights include the ultra-slim PencilVacโ„ข, the V16 Piston Animal with compressed dust storage and wet cleaning, the AI-powered Spot+Scrub robot vacuum, and the HushJet Purifier Compact. These launches signal Dysonโ€™s push toward compact designs, hygienic systems, and smarter cleaning technology.

  • The Rise of the Stair-Climbing Robot Vacuum: IFA 2025

    At IFA 2025 in Berlin, Eufy, Dreame, and MOVA demonstrated stair-climbing modules for robot vacuums. These concepts aim to solve the long-standing challenge of multi-floor coverage by transporting vacuums between levels without adding bulk. While not yet available to purchase, the demos offered an exciting look at what could be next for home cleaning technology.

  • Eufy MarsWalker and RoboVac Omni S2 Debut at IFA 2025

    Eufy unveiled two bold innovations at IFA 2025: the MarsWalker, a stair-climbing platform for robot vacuums, and the RoboVac Omni S2, its new $1,599 flagship vacuum and mop combo.

More News

Home โ€ข News โ€ข MOVA: A Brand to Watch

Amanda

author avatar
Amanda
Amanda Cartwright is a staff writer at Vacuum Wars, where she reports on the latest trends and innovations in robot vacuum technology and the broader home automation industry. She uses her background in writing and education along with her fascination for technology to keep our readers up to date on emerging products and the rapidly evolving world of robot vacuums.

Our Top Picks

Current Vacuum Wars product rankings:

Best Cordless Vacuums
Best Robot Vacuums
Best Upright Vacuums
Best Carpet Cleaners
Best Air Purifiers