Vacuum Wars is reader supported. When you make a purchase using links on our site we may earn a commission. Details.

Dyson’s New CEO and a New Strategic Era

Dyson Announces Leadership Transition

In a significant development, Dyson has announced a strategic change in its leadership. Roland Krueger, serving as CEO for the past four years, will take on a new role on Dyson Holdings’ Board from February 2024. Hanno Kirner, formerly with TATA Group, will succeed Krueger as CEO, also starting in February 2024. Kirner’s diverse background may be a hint to Dyson’s new strategic era.

Hanno Kirner: Dyson’s New Visionary Leader

Kirner brings a diverse background to Dyson, having held executive roles at Jaguar Land Rover and leading TATA Group’s Battery Programme since 2021. His career spans:

  • Executive Management Board member at Jaguar Land Rover
  • Chief Financial Officer at Rolls-Royce plc’s Land and Sea Division
  • Chief Financial Officer at Aston Martin Lagonda
  • Director of Finance and IT at Rolls-Royce Motor Cars
  • Sir James Dyson on Leadership Succession

Sir James Dyson emphasized the importance of leadership succession for the company’s future. He praised Krueger for guiding Dyson through challenging times and transforming its operations. Dyson is confident that Kirner, with his extensive experience, will propel Dyson into new realms of innovation and growth.

Kirner’s Battery Tech Expertise and Dyson’s Future

Dyson’s Expanded Focus under Kirner

Under Kirner’s leadership, Dyson is expected to delve deeper into battery technology and renewable energy markets. Kirner’s expertise aligns well with Dyson’s long-standing manufacturing experience. This synergy could redefine Dyson’s product portfolio and push the company into emerging industries.

Kirner’s automotive background and battery expertise also hint at Dyson’s potential entry into the electric vehicle (EV) market. Dyson’s electric vehicle project was paused in 2019.

Conclusion: Dyson’s New Strategic Era

Dyson’s Path Forward with Kirner

Dyson’s new strategic era under Kirner’s leadership could see breakthroughs in battery technology and a possible resurgence in the EV space. This change marks a pivotal moment in Dyson’s journey, promising exciting developments in the technology sector.

We are excited to see what advancements the future holds for Dyson and their vacuum products. As new releases become available we will publish news and our reviews here at Vacuum Wars.

Dyson Logo

More News at Vacuum Wars

  • Levoit Aero Cordless Vacuum Debuts with Auto-Empty Base and Anti-Tangle Brush

    Levoit, the brand behind some of the best-selling air purifiers on the market, has launched the Levoit Aero cordless stick vacuum, its first auto-empty vacuum cleaner. It’s built to deliver easy, mess-free cleaning with advanced dust management and anti-tangle brush technology. Levoit Aero Cordless Vacuum with Auto-Empty Station Price as

  • Introducing the Shark PowerDetect ThermaCharged Robot Vacuum and Mop Combo

    Shark has released its most advanced robot vacuum and mop yet — the Shark PowerDetect ThermaCharged NeverTouch Pro. Featuring a self-cleaning, self-emptying base and high-heat mop washing, it introduces several new technologies including PowerDetect, NeverStuck, DryGuard, Edge Detect, and Object Detect for smarter, hands-free cleaning.

  • Ecovacs Introduces the Deebot T30C: Premium Robot Vacuum Features at a Budget Price

    Ecovacs has introduced the DEEBOT T30C robot vacuum and mop, bringing many of the brand’s premium features to a more affordable price point. Designed to deliver high cleaning performance and smart automation, the T30C combines strong suction, efficient mopping, and intelligent navigation in one accessible package.

  • Are Ecovacs’ Amazon Reviews Real? Investigating Authenticity and Review Patterns

    We noticed something strange about Ecovacs’ Amazon reviews — and what we found raised bigger questions about authenticity. In this Vacuum Wars investigation, we analyze patterns in review language, photos, and videos that suggest possible coordination or automation across multiple Ecovacs listings.

  • Dyson Launches the V9 Motorbar Cordless Vacuum

    Dyson introduces the V9 Motorbar, a lightweight cordless vacuum powered by the Hyperdymium™ motor for strong suction and efficient multi-surface cleaning. Featuring de-tangling brush technology, whole-machine filtration, and up to 40 minutes of runtime, the V9 Motorbar continues Dyson’s legacy of innovation in cordless design.

  • Yeedi S20 Infinity Robot Vacuum Launches with 19,500 Pa Suction and Self-Washing Dock

    Yeedi has launched the S20 Infinity, a new premium robot vacuum and mop combo designed to combine strong suction power, intelligent cleaning, and a highly automated maintenance system. The model represents Yeedi’s most advanced offering to date, aiming to reduce hands-on upkeep while improving long-term cleaning efficiency.

  • Narwal Flow Robot Vacuum Review: Flagship Power, Real-World Wins

    The Narwal Flow is the latest flagship robot vacuum from Narwal. We had planned to release this review sooner, but it took a little longer than usual to complete—for reasons we’ll discuss shortly. However, the wait was well worth it. After purchasing the Narwal Flow robot vacuum for ourselves and

  • Amazon Prime Big Deals Days 2025: Recap and Best Vacuum Deals We Found

    Amazon’s Prime Big Deals Days 2025 have ended, but here’s a recap of the best vacuum deals we found during the sale — and where you can check current prices today.

More News

Home News Dyson’s New CEO and a New Strategic Era

Christopher White

author avatar
Christopher White CEO
Christopher White is the CEO of Vacuum Wars, the premier YouTube channel dedicated to vacuum cleaner reviews. Over the past eight years, Vacuum Wars has become a trusted resource, meticulously reviewing hundreds of robot vacuums, cordless vacuums, carpet cleaners, and various floor care products. Known for their comprehensive in-house testing, Vacuum Wars has built one of the most extensive databases of vacuum cleaner metrics available. Under Christopher’s leadership, the channel has maintained a strict no-sponsorship policy, ensuring that all reviews remain unbiased and trustworthy. This dedication to integrity has garnered a loyal following of over 300,000 subscribers who rely on their expert advice. Christopher is also a recognized authority on robot vacuums, boasting one of the largest private collections of these devices worldwide. Learn more.

Our Top Picks

Current Vacuum Wars product rankings:

Best Cordless Vacuums
Best Robot Vacuums
Best Upright Vacuums
Best Carpet Cleaners
Best Air Purifiers