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IFA 2025 Preview: Robot Vacuums and Smart Cleaning Tech to Watch in Berlin

Berlin, Germany – September 5–9, 2025 — IFA 2025, one of the world’s largest trade shows for consumer electronics and home appliances, is less than a month away, and the spotlight is turning toward the next wave of innovation in floorcare and vacuum technology. The exhibitor list reveals a strong showing from top manufacturers and emerging players alike, all set to debut their latest products and smart-home cleaning solutions.

Leading Brands to Watch

  • Dreame – Known for rapid advances in robotic and cordless vacuum technology, Dreame is expected to highlight its latest high-suction robotic vacuums, wet/dry cleaning systems, and AI-driven navigation features. IFA Programme – Dreame
  • Ecovacs – A frontrunner in robotic mop-vac combos, with recent models emphasizing AI obstacle avoidance and advanced mopping systems. IFA Programme – Ecovacs
  • Miele – The German premium appliance maker is unveiling the Triflex HX3 Pro Aqua, a cordless stick vacuum with an Aqua Twister Pro floor nozzle for combined vacuuming and mopping, alongside other smart-home integrations. Miele at IFA 2025  
  • MOVA– MOVA will debut a full-spectrum product family, positioning itself as a rising force in smart living with innovations designed to enhance every aspect of modern life. MOVA Product Launch Event
  • Roborock – Industry heavyweight with premium robotic vacuums known for top-tier navigation, suction power, and mopping performance. IFA Programme – Roborock
  • Samsung – With a major Dream Stage presentation scheduled for September 4, Samsung will discuss the role of AI in the connected home. This will potentially include its robotic and cordless cleaning solutions. IFA Programme – Samsung
  • Bissell – The long-standing U.S. brand is expected to feature carpet cleaners, hard-floor washers, and cordless vacuums, possibly with expanded smart features. Bissell Exhibitor Profile

Innovative and Niche Players

In addition to the industry leaders, IFA 2025 will host a diverse lineup of brands bringing specialized cleaning technologies:

  • SEBO – Known for high-durability uprights and commercial vacuums, SEBO is a staple in professional cleaning and high-performance home models.
  • Cleanfix Robotics – Focused on commercial and industrial floor-cleaning robots.
  • DJI – Best known for drones, but increasingly exploring robotics and autonomous technology applications.
  • Tineco – Innovator in smart cordless vacuums and wet/dry floor washers, often with real-time sensor-based cleaning adjustments.
  • EUFY – Anker’s smart-home brand, offering affordable robotic vacuums with app-based control.
  • Hizero – Known for hybrid mop/vacuum floor cleaners using polymer roller technology.
  • Hobot – Specializes in robotic window cleaners and floor mopping robots.
  • INSE – Maker of budget-friendly cordless vacuums and stick models.
  • Jimmy – Offers high-performance cordless vacuums and lightweight cleaning tools.
  • Narwal – Recognized for auto-washing mop robots, with a Dream Stage appearance set for September 4 to reveal next-generation models. See also: Narwal at IFA 2025: Flow in the Deep Clean 
  • 3i – A newer brand gaining traction in robotic floorcare.
  • SwitchBot – Smart-home automation brand expanding into cleaning devices and integrations.

Why IFA 2025 Matters for Floorcare

IFA is a global launchpad where brands introduce their most advanced home cleaning solutions to an international audience. For the floorcare segment, the event offers a first look at technologies shaping the next generation of robotic, cordless, and hybrid cleaning devices — from AI-powered obstacle detection to multi-surface adaptive cleaning systems.

Key Dates and Location

IFA 2025 runs September 5–9, 2025, at Messe Berlin, with media events starting September 4. The show is expected to draw over 200,000 visitors from around the world, along with thousands of journalists covering the latest developments in smart-home, appliance, and electronics technology.

Vacuum Wars at IFA 2026

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Lisa Tatar
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Lisa Tatar
Since joining Vacuum Wars in 2020, Lisa has contributed to in-depth product reviews and educational content focused on vacuum cleaners and floor-care technology. She also plays a key role in website strategy, content optimization, and site management, helping ensure accuracy, clarity, and a high-quality user experience. With a background in communications and hands-on experience as a working parent and pet owner, Lisa brings both professional expertise and real-world perspective to her work.

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